Legal Marketing

What’s the effect of the new normality to digital marketing? In this article, we’ll explore facts and metrics, and we’ll come up with actionable tips that will help your law firm succeed in digital marketing. The ongoing COVID-19 pandemic has affected multiple sides of our life, social, and business, including the way we plan our […]

Voice search and voice functions are not science fiction; they are gradually becoming part of our everyday lives. Is your law firm ready for a shift towards a future with Voice Search?   Voice search is gaining momentum for multiple reasons. Talking to an assistant is faster and more convenient than typing, it adds a note […]

Recently, Google introduced a new feature to Call Ads (formerly Call Only Ads), the URL extension. Is there an added value for your law firm’s paid digital marketing campaigns? Google offers a lot of options to professionals and companies who want to advertise their services or products. Search Ads and Display Network Ads are the […]

Editor’s note: This post was originally published in May 10th, 2020 and was updated on May 15th, 2020 for accuracy and comprehensiveness. Google rolled a new core update in early May. After January’s update, Google introduced a new algorithmic change. Let’s find out what we know so far, how it affects your law firm’s SEO […]

What is website taxonomy? How will it impact your law firm’s digital marketing strategy? Is it connected to your URL structure? Best practices for your law firm SEO and SEM campaigns. Website (or URL) taxonomy is a commonly used term in the world of digital marketing and search engine optimization (SEO). However, sometimes the actual […]

Reviews are one of the deciding factors in consumer research. How can your law firm benefit from a reputation management strategy? We explore the various possibilities and give actionable tips for your law firm’s success. In today’s article, we’ll cover reviews and reputation as part of a law firm’s digital marketing. Let’s start with a […]

Small businesses are considered the spine of the modern economy, and Facebook wants to support them with a $100 million grant. Today we give an overview of the initiative and explore tips for your law firm. In a previous article, we covered Google’s initiative to grant $340 million in Ad Credit for SMBs. Now, it’s time […]

What is content marketing? Is it important for law firms? Is it relevant amid COVID-19? Your companion to legal content marketing that stands out. The ongoing COVID-19 pandemic has changed the way we live, and we conduct business. It has also shifted marketing efforts and intent. Health concerns and social distancing means canceled or postponed events; […]

Google cares and values its partners, no matter if they are large corporations or small/medium businesses. With its current initiative, the company is injecting $340 million in Ad credits to aid SMBs to retain their digital presence.  Various businesses, across almost every industry, have been affected by COVID-19, and signs of a crisis are becoming […]

Do you wonder if there are brands that have handled the COVID-19 crisis successfully? We’ll guide you through, providing real-life examples and tips for your law firm. Brands across different industries have seen a drastic change in their regular activities. From tourism and hospitality to brick and mortar retail and eCommerce, from energy and telecommunications […]

Editor’s note: This post was originally published in June 24th, 2020 and was updated on August 17th, 2020 for accuracy and comprehensiveness. Have you ever created video content for your law firm? Investing in professional videos is spectacular, but now it’s the time to look into options for short videos, and Google just made it […]

Search behavior, trends, and volumes have changed. How does this affect your campaigns, and how should you navigate your SEM campaigns amid COVID-19? A guide that will help your law firm stay on top during the pandemic.  March was the month that signified a need to adapt. Businesses had to initially deal with remote working, […]

Can your firm handle bankruptcy cases? Experts expect a rise in such cases amid COVID-19, and you should be ready to land as many as possible. Be proactive and generate cases with digital marketing. Not long ago, less than a month, nobody could predict the direction of the worldwide economy. Consumers were confident, and we […]

There’s no question that your law firm needs online traffic. Instead, the question is, “How should you attract it?” And the answer for your law firm is PPC. Every modern law firm needs an equally modern approach to attracting new business. This means – unless you specialize in representing the Amish – you need to […]

In a recent article, we covered the most prominent changes and limitations in GMB.  New reviews are on hold. You won’t be able to post review replies. Questions and Answers (Q&A) will be unavailable. Info Section is functional and important to monitor. Listing Verification will be available but delayed.  Products (services) are still available. Posts are […]