TV has been one of the most effective marketing tools for law firms in previous years, especially a decade or so ago. However, it has gradually been replaced by the online world and digital marketing with Google Ads, social media, and SEO. The question that arises here is if TV can contribute to your marketing […]

For decades, the most important marketing mediums for law firms were television and radio. Of course, a few other options deserved attention, too. The sides of buses and the benches people sat on when waiting for them were always popular. Obviously, billboards did really well in certain markets, too. But nothing compared to getting in […]

Hispanics are amongst the most desirable clients for law firms. But are you relevant to them? In an age where people care more than ever about their identity and heritage, making a cultural connection with your desired market is a must. Hispanics stand out for being overly selective about whom they hire to handle their legal […]