Creating content that is appealing to Hispanic audiences requires much more than a simple translation of your existing material. Learn why transcreation is an important asset for your law firm’s bilingual digital marketing efforts.  There are numerous reasons why your law firm should run digital marketing campaigns in Spanish, but to do it effectively, you […]

In today’s article, we’ll explore the different types of Search Network Ads. What are they and how to use them for your law firm’s digital marketing? Tips and best practices for your legal digital strategy. What is the Search Network? When referring to the Google Search Network, we mean a group of websites where you […]

Today, we’ll dive into the complex world of Google Ads, we’ll explore the main challenges law firms face with their PPC campaigns, and we’ll develop actionable tips for success in legal PPC.  Think of paid search in general, and Google Ads precisely, as a marketplace, where demand determines prices. Then, take into consideration that more […]

Hispanics are amongst the most desirable clients for law firms. But are you relevant to them? In an age where people care more than ever about their identity and heritage, making a cultural connection with your desired market is a must. Hispanics stand out for being overly selective about whom they hire to handle their legal […]

One of the most common mistakes law firms make with their paid clicks is sending them to their home page. Having a successful paid digital strategy has many components, such as keyword research, segmentation, and copywriting, among many other factors that will determine if you will be competitive in your market or not. However, for once, […]