Are you looking to partner with an SEO agency for your law firm’s needs? In this article, we go over the questions you need to ask before deciding. When will you start seeing results? This is often considered the million-dollar question for SEO. Search engine optimization is a continuous process that needs strategic, ongoing effort […]
Law firm SEO is one of the most important, yet complex parts of an attorney’s digital marketing strategy. It’s not only about the competition, the time, and the resources commitment. It’s also about identifying the proper tools that can help you understand where the value lies and how you can capitalize on it. There are […]
Law Firm digital marketing is a complex task, and you can follow multiple paths on the road to success. We often discuss PPC topics on our blog, but we don’t work in silos and consider law firm SEO to be equally important. Today, we’re back with another guide on search engine optimization for attorneys, explaining […]
Editor’s note: This post was originally published on March 7th, 2021, and was updated on May 15th, and July 23rd, 2021 for accuracy and comprehensiveness. A few months ago, back in May 2020, Google announced that they’d start implementing a new algorithm judging websites on the UX (User Experience) they’re providing to searchers/visitors. These metrics […]
You can measure the success of digital marketing for law firms, whether it’s PPC or SEO, in various ways. It can be website traffic, unique visitors, bounce rate, CPC (Cost Per Click), or CPA (Cost Per Acquisition). However, in the end, it all boils down to conversions; in other words, signed cases and new clients. […]
Editor’s Note: This post was originally published on December 13th, 2020, and was updated on June 9th and July 7th, 2021 for accuracy and comprehensiveness. On December 3, 2020, Google launched its latest core algorithmic update. After the ones that happened in January and May, this is the third in 2020, and as we are […]
No matter how unpredictable and unpleasant 2020 has been, marketing for Law Firms never stops. 2021 is approaching, and it brings light at the end of the tunnel. If you want to be ready for the arising opportunities, you need to start looking at the untapped potential. In the past couple of weeks, we looked […]
Content has been in the spotlight for Law Firms, for SEO and engagement purposes, for years. But content is so much more than just practice area pages and blog posts. One of the most vital components is video, which has been attracting the lights, as it’s an effective and efficient way to get in front […]
SEO is one of the most critical digital marketing components for any business, including Law Firms. While people often concentrate on various other aspects of Search Engine Optimization, they sometimes disregard the value of Meta tags and titles. In previous articles, we’ve covered several key components of SEO for Law Firms, including the value of […]
2020 has been a year nobody could have predicted, with the COVID-19 pandemic dominating all aspects of our lives. These unprecedented times lead to severe changes in the way we conduct business and how consumers search for services. That being said, digital marketing has been one of the most effective tools for Law Firms that […]
Search Engine Optimization (SEO) is one of the most sought-after online marketing services among law firms. And, yet, it’s also the most misunderstood. Over the years, we’ve worked with a number of law firm owners who swore up and down that they’d given SEO a shot. “It just doesn’t work.” The truth is that most […]
Experts often compare Mass Torts to the stock market, due to the risk involved and the opportunities for profits and big returns. One of the most current and untapped opportunities for your Law Firm is the Talcum Powder Tort, and today we’ll explain why you need to get involved now. In a previous article, we […]
Local Citations are your Law Firm’s online mentions on the Internet. It can be any listing on Social Media like Facebook, directories like Avvo, or your Google My Business (GMB). Apart from the general citations, the legal sector offers a wide variety of specialized directories. We’ve previously covered the value of Citations Management for Law […]
Bringing your Law Firm on the top spot of the SERPs is a complex process through Search Engine Optimization (SEO) that requires commitment in terms of effort, time, resources, and various optimizations. In a previous article, we talked about Voice Search and its importance to your Attorney SEO. Today, we’ll explore another component that helps […]
Growing your Law Firm is a complex process, requiring hard work and optimizations, from effective and empathetic litigation to digital marketing and the right intake you need to be on top of everything. One of the vital elements is planning and knowing your law firm’s ideal client, your desired buyer persona. No matter if you’re […]
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