In its official statements, Google doesn’t seem to be in favor of link building, but at the same time, law firms with a strong link building strategy perform better in their SEO. Search Engine Optimization for law firms is a complicated task that takes time, requires commitment, and significant investment. In previous articles, we’ve explored […]
Does your law firm handle Immigration cases? Investing in PPC is the best decision you can make to get in front of your local market and sign more cases. Everything digital has been on the rise in recent years, and this has been even more prominent nowadays, amid COVID-19. The days of social distancing and […]
This year, SMX was different; instead of a live, in-person event, we attended a 2-days online event. Today, we’ll share our highlights from day 2. This June, the Search Marketing Expo (SMX) took place online, in a 2-days event, featuring some of the biggest names of in digital marketing. Our recap for SMX day 1 […]
SMX is a series of digital marketing events, featuring high profile keynote speakers. We’re following this year’s June event, and we’ve gathered the highlights of the first day. Search Marketing Expo (SMX) is one of the most prominent series of digital marketing events, normally taking place in different venues across the globe, including the US. […]
Back in 1979, the Buggles fatefully informed the world that, sadly, “Video killed the radio star.” (Moment of silence) Fast forward more than 40 years, and it appears video is up to its old tricks. Since COVID-19 began ruining everything, the popularity of video calls has skyrocketed for everything from interacting with others face-to-face (whether […]
Creating content that is appealing to Hispanic audiences requires much more than a simple translation of your existing material. Learn why transcreation is an important asset for your law firm’s bilingual digital marketing efforts. There are numerous reasons why your law firm should run digital marketing campaigns in Spanish, but to do it effectively, you […]
Editor’s note: This post was originally published in May 30th, 2020 and was updated on June 5th, 2020, and July 15th, 2021, for accuracy and comprehensiveness. What are featured snippets? How can you elevate your law firm’s organic results to get that spot? Today, we come up with 5 actionable tips for your legal SEO […]
What’s the effect of the new normality to digital marketing? In this article, we’ll explore facts and metrics, and we’ll come up with actionable tips that will help your law firm succeed in digital marketing. The ongoing COVID-19 pandemic has affected multiple sides of our life, social, and business, including the way we plan our […]
Voice search and voice functions are not science fiction; they are gradually becoming part of our everyday lives. Is your law firm ready for a shift towards a future with Voice Search? Voice search is gaining momentum for multiple reasons. Talking to an assistant is faster and more convenient than typing, it adds a note […]
Editor’s note: This post was originally published in May 10th, 2020 and was updated on May 15th, 2020 for accuracy and comprehensiveness. Google rolled a new core update in early May. After January’s update, Google introduced a new algorithmic change. Let’s find out what we know so far, how it affects your law firm’s SEO […]
What is website taxonomy? How will it impact your law firm’s digital marketing strategy? Is it connected to your URL structure? Best practices for your law firm SEO and SEM campaigns. Website (or URL) taxonomy is a commonly used term in the world of digital marketing and search engine optimization (SEO). However, sometimes the actual […]
There’s no question that your law firm needs online traffic. Instead, the question is, “How should you attract it?” And the answer for your law firm is PPC. Every modern law firm needs an equally modern approach to attracting new business. This means – unless you specialize in representing the Amish – you need to […]
he pandemic has forced us to spend more time at home. What does this mean for search volumes, trends, and devices? There’s no doubt that our lives have changed radically in the past few weeks amid the COVID-19 pandemic. Be it personal, social, or business life, we’ve seen so many shifts that go beyond any […]
SEO is a moving target, and this post explains how to keep your law firm on the right SEO track. SMX 2019 took place in Seattle at the beginning of June. For those who are not familiar with SMX, it is a yearly gathering of the who’s who of the Digital Marketing world, where the […]
The 3 most valuable digital marketing takeaways for your law firm from SXSW 2019. Nanato Media is constantly participating in innovation and leading marketing events that challenge the status quo, like this year’s SWSW in Austin, TX. Here are the three secrets to a successful strategy that anyone who is someone in the Digital Marketing space agrees with: […]
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