PPC (pay-per-click), if implemented correctly, can be a significant traffic and case driver for law firms. Google Ads, with all of their components (Search Network, Display Network, YouTube), are usually the gold standard for attorneys that want to stand out. Google knows that demand is there and is constantly testing out and trying new services […]
The year is almost over. We’re just a month short of 2021. 2020 has been a rough year in every aspect of our lives, social and business-wise. The COVID-19 pandemic has been dominating everything since late February. The US elections left their significant mark well, but life goes on, and so did digital marketing in […]
Did you want your share of the $340m Google offered to small businesses in Ad Credits? How does Google hand out the Ad credits, and what should you do with it? Back in April, Google announced its initiative to support SMBs with $340m in Ad Credits. In our previous article, we explained all you need […]
Have you considered Google’s video platform, YouTube, for your law firm’s digital marketing? Today, we’ll explore the possibilities YouTube offers and how they can be beneficial for both brand awareness and engagement with your law firm’s community. In previous articles, we’ve covered various aspects around PPC, including the Display Network and its importance for law […]
In today’s article, we’ll explore the different types of Search Network Ads. What are they and how to use them for your law firm’s digital marketing? Tips and best practices for your legal digital strategy. What is the Search Network? When referring to the Google Search Network, we mean a group of websites where you […]
Editor’s note: This post was originally published in June 24th, 2020 and was updated on August 17th, 2020 for accuracy and comprehensiveness. Have you ever created video content for your law firm? Investing in professional videos is spectacular, but now it’s the time to look into options for short videos, and Google just made it […]
Google Marketing Live 2019 took place in May of this year; at this invite-only affair, Google shares the most significant developments and announcements with their top partners. We were invited to attend again this year, and as you would expect, we’ve skimmed down two days’ worth of news and innovations into three takeaways that you […]
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