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The pandemic has forced us to spend more time at home. What does this mean for search volumes, trends, and devices? There’s no doubt that our lives have changed radically in the past few weeks amid the COVID-19 pandemic. Be it personal, social or business life, we’ve seen so many shifts that go beyond any imagination. The way we spend our time on the internet couldn’t be unaffected and so is the way we search on Google....

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Social Media are part of our lives; especially nowadays, since during the COVID-19 outbreak users are spending even more time on social platforms. Tik Tok is the one that Gen Z uses the most.  The ongoing pandemic is keeping us partially isolated, away from many of our beloved ones, and incapable of performing our most favorite hobbies. We are keeping the so-called social distance, and we tend to turn to social media for any form of...

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A guide on how to formulate a clear vision and make the correct strategic decisions for your law firm while caring for your team and community, amid COVID-19 outbreak.   Let’s stay human, now more than ever. You and your law firm can stand out, and become a point of reference for your employees, your clients, and your local community. Health and sanity are the top priorities these days. Not only physical health, of course, we all have to...

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    Digital Marketing is more than a necessity. It’s an opportunity for your law firm to be ahead of the competition. The current pandemic is bringing uncertainty to every business, law firms included, and almost every leader is evaluating targets and goals. One of the most common questions in every leader’s list is “What should I do with marketing”? Well, let’s break it down and face reality. COVID-19 has changed our lives, the way we move, we socialize, we...

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  When it comes to Google Ads, most law firms make almost every effort to find an edge over their competition.  They look for different keywords. They try different types of copy. They test different kinds of landing pages. And yet, the vast majority of law firms miss out on the most important – and easiest – way to give their Google Ads an edge over the others: language. As lawyers should know, there’s no actual law that says Google Ads must be in English. Spanish Google Ads could become...

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The way we conduct business is changing, and so does Google My Business (GMB). Here is what you need to know about the disabled or limited features. Daily life is changing, people are working remotely, and this is affecting your GMB account too.  “During the unprecedented COVID-19 situation, we are taking steps to protect the health of our team members and reduce the need for people to come into our offices" A couple of days ago, in a short announcement, Google...

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COVID-19 is a reality, what’s the next step for your law firm? We take a look at digital transformation and remote working. It’s a reality, COVID-19 is changing our everyday lives, the way we work, the way we communicate, the way we socialize, and the way we think. What we considered to be our daily routine isn’t there anymore and we all have to adapt, find ways to –above all- stay safe and healthy, but also productive and...

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Other law firms will do anything (ethical or unethical) to steal leads from you. Stop bleeding leads by applying these three bulletproof digital branding strategies. When I am researching a law firm’s digital strategy and see that their brand name has an average cost-per-click of at least two digits, it tells me two things. Number one, the law firm has been running brand-awareness campaigns—think TV, radio, etc. Number two, other law firms in their market are...

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Google Marketing Live 2019 took place in May of this year; at this invite-only affair, Google shares the most significant developments and announcements with their top partners. We were invited to attend again this year, and as you would expect, we’ve skimmed down two days worth of news and innovations into three takeaways that you have to implement in your law firm’s Google Ads strategy. Feature #1: Custom Audiences and Audience Expansion In the era where machine learning...

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SEO is a moving target, and this post explains how to keep your law firm on the right SEO track. SMX 2019 took place in Seattle at the beginning of June. For those who are not familiar with SMX, it is a yearly gathering of the who’s who of the Digital Marketing world, where the most significant trends and innovations in organic and paid search marketing are discussed. In this blog post, we will focus on SEO...

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