Creating content that is appealing to Hispanic audiences requires much more than a simple translation of your existing material. Learn why transcreation is an important asset for your law firm’s bilingual digital marketing efforts. There are numerous reasons why your law firm should run digital marketing campaigns in Spanish, but to do it effectively, you […]
Are you investing in digital marketing for your law firm? Then you know that a Call-to-Action (Call, Webform, Text Message) is the step bringing you closer to your next signed clients. Are you paying the required attention to your CTA tracking? The ultimate goal of every digital marketing campaign for law firms is an increase […]
Editor’s note: This post was originally published in June 6th, 2020 and was updated on August 14th, 2020 for accuracy and comprehensiveness. What matters more than getting in front of your local community? Did you know that you can reach your audience and attract more qualified leads with Google Local Services Ads for Lawyers? Google […]
Did you want your share of the $340m Google offered to small businesses in Ad Credits? How does Google hand out the Ad credits, and what should you do with it? Back in April, Google announced its initiative to support SMBs with $340m in Ad Credits. In our previous article, we explained all you need […]
Return On Investment is the top priority for every PPC campaign. If you want to maximize your law firm’s ROI with Google Ads, you need to reevaluate these 8 ways that might be costing you money. As digital marketing professionals, we’ve heard multiple stories of law firms that haven’t been able to succeed with their […]
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