The Case for English and Spanish PPC Marketing for Law Firms

The size of the internet gives the impression that there’s room for everyone but, well, we’re sure you’ve heard of how hard it is to find a needle in a haystack. The good news is you’re not a needle, you’re an attorney which means you can take advantage of search engines. If you’re a law firm looking to drive new Latinx leads to your site, we’re here to let you in on a little secret. Bilingual Google Ads and Spanish PPC are one of the absolute best methods out there to compound your efforts and get you in front of Hispanic and English-speaking prospects. The good news? We can help. Let us make our case for how PPC gets you found faster.

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To PPC or Not To PPC? That is the Question

We won’t beat around the bush. The answer is yes. For law firms, we upgrade the answer to heck yes. When someone needs a lawyer, they pretty much know that from the moment they Google the word “lawyer.” PPC isn’t there to convince them they need legal services. It’s there to show them why they need your legal services by getting you to the top of the SERPs as soon as tomorrow. By targeting high-intent keywords, Hispanic PPC means your law firm will be one of the first ones seen by people who are ready to pull the trigger on hiring an attorney.

Quicker Results

Tired of twiddling your thumbs waiting around for new prospects to come knocking on your door? The truth is if your website isn’t showing up as one of the first 5 results on the first page, the odds of your site getting clicked on go down. Like, waaay down. PPC ads that know what they’re doing start driving traffic to your site right away. Showing up on the first ad positions isn't enough, but lucky you, we know how to make your ad stand out and drive those clicks. Fun fact, Hispanics prefer making that call instead of completing a form.

Hispanic PPC

Did you know that the US is the second-largest Spanish-speaking country in the world? We’re second only to Mexico. With more than 40 million US Spanish speakers, or 13% of the population, we’ve built our business on the knowledge that bilingual digital marketing and Spanish PPC more specifically are the absolute best strategy for increasing a law firm’s caseload. Not only that, we also know there’s little competition for this market in highly active markets and niche ones alike. Get in on the secret with bilingual PPC today.

PPC for the Mobile Market (i.e. everyone)

You can bet if someone’s accessing the web, they’re probably doing it on their phone a good chunk of the time. There’s a reason “phone, wallet, keys” is everyone’s mantra on their way out the door. What, perhaps, you haven’t guessed is that mobile-friendly ads are one of the best ways to get Google’s attention when it comes to getting to the top of the SERPs even if a user isn’t searching on their phone. On top of that, we can run call-only ads on Google so prospects can tap them and call you right away.

Beat the Competition at Their Own Name

Don’t just target keywords your target audience are searching for. Take it one step further and target the actual brand names of your competition. Why, you may ask? Some prospects out there may have already seen ads for your competitors and decide to look them up. If your PPC ads target their name, you’ll pop up on the search too, making you a highly visible alternative. With our killer ad copy, we help you use these targeted ads to make the case for why your law firm is the better choice. And if you’re still unsure if PPC ads are right for you, keep this in mind. If you can target your competition’s brand name, they can do the same to you. PPC ads allow you to protect your business because as long as you’re running them Google will give your ads priority since your PPC will be more relevant. That’s what we like to call a win-win.

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Why We’re Mad for Spanish Google Ads

We’ve already waxed poetic about why the Hispanic market is so important for law firms looking to grow. However, if you’re only running ads in English, you’re not just missing out on this market. You’re spending more to do it. Competition for Latinx prospects is lower than it is for their non-Hispanic counterparts. This means there’s less competition for Spanish keywords that would cost more in English, so with Spanish ads you’re spending less for every click. And we’re gonna give you some more good news because we think you can handle it. While every click on Spanish keywords costs less, you’re going to get more for them too. That’s because when members of the Hispanic community love a company, they don’t keep it to themselves. Do well for them, and they’ll spread the word for free. That’s a deal you just can’t pass up.  

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Legal Marketing Services, Unite!

Now that we’ve sold you on the value of Hispanic PPC and bilingual Google Ads, let us take a moment to introduce you to our other legal marketing services. With over 15 years of experience generating leads for attorneys, we’re pros at making sure every ad dollar spent will get you the highest ROI possible. All while letting you focus on what matters most, helping your clients. So without further ado…

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We leave guessing games to the County Fair. Our PPC campaigns are transparent and our agency is so far ahead of the curve, we’re setting it.
  • Your Own Lead Tracking Dashboard. Through our Lead Tracking Dashboard (LDT), you’ll receive live results that let you know how every lead landed on your website, so you can see what’s working and know your ad dollars are being spent right. 
  • Top-notch tools. From click fraud prevention tools to heat maps, we’re always staying up-to-date on the most cutting edge tools to keep your PPC campaigns targeted and efficient. Want to know more about what software we use? Ask us. We’re not shy.
  • A holistic approach. Your brand and values are an integral part of your unique business. So you need ads that match. We’re not interested in a fleeting romance. We want to get to know you, so we know how to sell you.
  • We wanna hold your hand. Not literally but, we know not every firm is fully bilingual. That’s why, as a bilingual agency, we are able to help you reach out to your Hispanic community with our ads. But we don’t stop there. We know Latinx culture and we’re here to guide you by identifying cultural pain points so you can win your Latinx market from first contact to making them a customer.
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Lead Tracking Dashboard

Getting too many leads for your business is our favorite problem to have. When your business starts to focus on bilingual PPC and Google Ads with our agency, those leads will start to come in fast. Luckily, we’ve had a lot of practice and have created a perfect solution. To keep your leads organized, every Nanato Media client gets access to a lead-tracking dashboard to, as I’m sure you can guess, track your leads, whether by web form or by phone. Here are just some of the things you can do from your custom dashboard:

  • Call tracking for all digital marketing leads
  • Google Ads inbound calls recording (optional)
  • Form submission dashboard - all your forms in one place
  • Nanato Media lead announcement at the beginning of your calls (only you can hear it, not the actual lead)
  • Rate your leads as qualified or unqualified to help us understand which leads bring value and where we can make adjustments

PPC and Google Ads that keep up with the modern world.

It’s a multicultural world and we’re just living in it. Being proactive with bilingual Google Ads and Spanish PPC is one of the best ways to keep your law firm relevant and reeling in new clients.

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