The Case for English and Spanish PPC Marketing for Law Firms
The size of the internet gives the impression that there’s room for everyone but, well, we’re sure you’ve heard of how hard it is to find a needle in a haystack. The good news is you’re not a needle, you’re an attorney which means you can take advantage of search engines. If you’re a law firm looking to drive new Latinx leads to your site, we’re here to let you in on a little secret. Bilingual Google Ads and Spanish PPC are one of the absolute best methods out there to compound your efforts and get you in front of Hispanic and English-speaking prospects. The good news? We can help. Let us make our case for how PPC gets you found faster.
To PPC or Not To PPC? That is the Question
We won’t beat around the bush. The answer is yes. For law firms, we upgrade the answer to heck yes. When someone needs a lawyer, they pretty much know that from the moment they Google the word “lawyer.” PPC isn’t there to convince them they need legal services. It’s there to show them why they need your legal services by getting you to the top of the SERPs as soon as tomorrow. By targeting high-intent keywords, Hispanic PPC means your law firm will be one of the first ones seen by people who are ready to pull the trigger on hiring an attorney.
Beat the Competition at Their Own Name
Don’t just target keywords your target audience are searching for. Take it one step further and target the actual brand names of your competition. Why, you may ask? Some prospects out there may have already seen ads for your competitors and decide to look them up. If your PPC ads target their name, you’ll pop up on the search too, making you a highly visible alternative. With our killer ad copy, we help you use these targeted ads to make the case for why your law firm is the better choice. And if you’re still unsure if PPC ads are right for you, keep this in mind. If you can target your competition’s brand name, they can do the same to you. PPC ads allow you to protect your business because as long as you’re running them Google will give your ads priority since your PPC will be more relevant. That’s what we like to call a win-win.
Why We’re Mad for Spanish Google Ads
We’ve already waxed poetic about why the Hispanic market is so important for law firms looking to grow. However, if you’re only running ads in English, you’re not just missing out on this market. You’re spending more to do it. Competition for Latinx prospects is lower than it is for their non-Hispanic counterparts. This means there’s less competition for Spanish keywords that would cost more in English, so with Spanish ads you’re spending less for every click. And we’re gonna give you some more good news because we think you can handle it. While every click on Spanish keywords costs less, you’re going to get more for them too. That’s because when members of the Hispanic community love a company, they don’t keep it to themselves. Do well for them, and they’ll spread the word for free. That’s a deal you just can’t pass up.
Legal Marketing Services, Unite!
Now that we’ve sold you on the value of Hispanic PPC and bilingual Google Ads, let us take a moment to introduce you to our other legal marketing services. With over 15 years of experience generating leads for attorneys, we’re pros at making sure every ad dollar spent will get you the highest ROI possible. All while letting you focus on what matters most, helping your clients. So without further ado…
Lead Tracking Dashboard
Getting too many leads for your business is our favorite problem to have. When your business starts to focus on bilingual PPC and Google Ads with our agency, those leads will start to come in fast. Luckily, we’ve had a lot of practice and have created a perfect solution. To keep your leads organized, every Nanato Media client gets access to a lead-tracking dashboard to, as I’m sure you can guess, track your leads, whether by web form or by phone. Here are just some of the things you can do from your custom dashboard:
PPC and Google Ads that keep up with the modern world.
It’s a multicultural world and we’re just living in it. Being proactive with bilingual Google Ads and Spanish PPC is one of the best ways to keep your law firm relevant and reeling in new clients.
Legal Marketing Blog
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