Law firm SEO is one of the most important, yet complex parts of an attorney’s digital marketing strategy. It’s not only about the competition, the time, and the resources commitment. It’s also about identifying the proper tools that can help you understand where the value lies and how you can capitalize on it. There are […]
The complete marketing mix for a successful strategy includes paid media, owned media, and earned media. We’re often more concerned with paid strategies and owned strategies, like Google ads, display ads, and social media ads, as well as newsletters, SEO/website, and organic social media presence. However, people tend to forget earned media, which can be […]
Instagram is one of the most effective social media platforms out there, especially for law firms and other businesses wanting to enhance their brand awareness. If you’ve been on the network for several years already, you know that it has changed, both in terms of its looks and capabilities as well as the way its […]
Trucking accidents can be among the most devastating experiences for any individual that has been involved. Attorneys have been on the side of injured people, fighting for their rights, often against insurance companies. What happens, though, when the rights and benefits of those harmed or in danger are at stake? For the past few years, […]
PPC (pay-per-click), if implemented correctly, can be a significant traffic and case driver for law firms. Google Ads, with all of their components (Search Network, Display Network, YouTube), are usually the gold standard for attorneys that want to stand out. Google knows that demand is there and is constantly testing out and trying new services […]
Google constantly tries to improve its service quality, offering transparency and seamless experiences to its customers/users. In that vein, the internet behemoth is committed to providing extended choices and control over ads and has, therefore, started verifying advertisers’ identities. Transparency isn’t a new concept in Google Ads. The company has long offered the option for […]
Law Firm digital marketing is a complex task, and you can follow multiple paths on the road to success. We often discuss PPC topics on our blog, but we don’t work in silos and consider law firm SEO to be equally important. Today, we’re back with another guide on search engine optimization for attorneys, explaining […]
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