Pay Per Click is one of the best investments your Law Firm can make, yielding immediate results, and excellent ROI. Did you know that Google attributes a Quality Score to your Ads, determining your Cost Per Click (CPC) and potentially Ad ranking? The world of Search Engine Marketing for Law Firms is complex and competitive, […]
Local Citations are your Law Firm’s online mentions on the Internet. It can be any listing on Social Media like Facebook, directories like Avvo, or your Google My Business (GMB). Apart from the general citations, the legal sector offers a wide variety of specialized directories. We’ve previously covered the value of Citations Management for Law […]
Social Media sites, like Facebook, Twitter, LinkedIn, and Instagram, are among the most popular networking platforms, and, with social distancing, they play a significant role in our lives, now more than ever. But how do they influence your law firm? In previous articles, we’ve talked about Facebook’s value, both through organic posting and reach and […]
Editor’s Note: This post was originally published on October 20nd 2020 and was updated on June 2nd, 2021 for accuracy and comprehensiveness. Capturing leads and then converting them to potentially signed cases has always been a top priority for Law Firms. Now the Google Search Network offers more options, increasing your opportunities. We’ve talked a […]
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