Hispanic Marketing Strategy for Law Firms

We understand that it’s a challenge to engage the powerful U.S. Hispanic audience without first looking at the numbers.

As our first step, we analyze demand from the market size, segmentation, cost per click in search networks, social media opportunities, organic and paid competition. We then figure out what steps 1, 2, and 3 need to be taken, to get you towards the goal of more Latinx clients as fast as possible while keeping your bilingual attorney marketing strategies net positive.

All markets have different scenarios that are determined by the size of the population and competitor set. So, what works for your attorney friend in the Midwest may not work for you on the west coast and vice versa. As a lucrative market with a buying power of $1.9 trillion, you can’t afford to make the mistake of taking a one-size-fits-all marketing approach that will not resonate with your target market and lose relevance.

Furthermore, there are other aspects that will influence how you approach your Hispanic attorney marketing plan. Are you a Latinx lawyer? Are you a non-Hispanic lawyer? Are you a non-lawyer-owned law firm? (yes, we work with those also). That way we can set up a realistic budget that considers your practice area’s market size.

Clarity. And yes, a full stack of slides, reports, and actionable takeaways for you to leverage the opportunities for your law firm. But above all, you get a clear understanding of what opportunities are available for your law firm's marketing strategy, to be leveraged to increase its Hispanic market share, which is fundamental for making intelligent and ROI-generating business decisions on investing in a Spanish language marketing strategy.

Can your personal injury law firm take advantage of a fully-optimized website in Spanish to rank higher among Hispanic prospects? Does your workers’ comp practice need to up its social media game with relevant and informative content to attract Spanish speaking clients? Maybe your family law practice can benefit from a friendly and catchy tagline jingle to increase its reputation among Latino families. Whatever your law firm needs to win the Hispanic community, you can certainly bet we’ll deliver the most effective strategies for the most effective results.

We give you access to our co-founder Liel Levy, who has over 30 years of experience in Hispanic legal marketing (he grew up in the legal services business, literally!) and has advised some of the largest, highest revenue-generating consumer-focused law firms in the nation about their Latinx lawyer marketing strategy.

The team of professionals at Nanato Media works on the research and analysis for the strategy presentation, and the sessions are facilitated by Liel, who personally evaluates all the data and identifies your law firm’s areas of opportunity.