If your estate planning law firm hasn’t considered targeting the U.S. Hispanic market as a highly lucrative business opportunity, we’re here to show you why you need Hispanic marketing for estate planning attorneys to increase your practice’s caseload.
Planning for the end of life is a hard truth that we all must face, and among all demographics, Hispanics are the least likely to have a last will or an estate plan for that matter. As an estate planning attorney, you surely understand the importance of securing your estate before passing, and you can let Hispanic Americans know that you’re readily available to help them figure out what happens to their assets.
We get it if you’re not fully convinced about investing in the Hispanic market just yet, but as the leading full-service Hispanic marketing agency for law firms, we can confidently tell you that you won’t regret channeling your efforts into winning the fastest-growing market in the U.S. Book your initial discovery call with us and learn about the Hispanic marketing solutions we offer estate planning law firms wanting to tap into the U.S. Hispanic market.
Let’s analyze why you must target Hispanic prospects looking for your services with the best marketing for estate planning attorneys.
The short answer is: The U.S. Hispanic market remains an untapped marketing opportunity for law firms despite their rapid growth, and now is the time to have the upper hand.
The long answer? We’ve got all the facts and data to answer your most pressing questions. Read ahead.
There are over 62.65 million people of Hispanic origin living in the U.S., according to a 2021 census. Contrary to popular belief, four out of five Latinos are U.S. citizens, including those born in the U.S. and those who have become naturalized citizens. However, as we previously showed, Hispanics are the least likely demographic to plan for the end of life.
While it’s true that the majority of U.S. adults (6 in 10) haven’t done a will, when it comes to estate planning, Hispanics are the perfect target market due to the lack of awareness on how to secure their assets and misconceptions about the process. Yet, the U.S. Hispanic market is also steadily growing financially, and now more than ever, they can take advantage of your legal services.
51.1%
For instance, the Hispanic homeownership rate in the U.S. hit an all-time high at 51.1% in 2020, according to the National Association of Realtors. Further, Hispanic Americans have become the driving force of the U.S. economy, with 5 million Hispanic-owned businesses contributing more than $800 billion to the nation’s economy. Despite the cultural barriers, Hispanic Americans have achieved the American dream, but many still don’t have access to an estate planning attorney that can help them protect their assets.
How, then, can you become your local Hispanic community’s go-to estate planning lawyer? Let’s take a look at some of the most important Hispanic marketing principles that your estate planning law firm should follow for warranted success.
This is a no-brainer: If you want to target your Comunidad Latina, you must first get to know them! One great way to connect with them is by attending community events or by volunteering at organizations that empower the Latinx community.
Another great idea is to research the different segments that make up the U.S. Hispanic because, news flash, no Hispanic consumer is the same. Claritas divides Hispanic Americans into five segments depending on their level of assimilation to U.S. culture: Americanizado, Nueva Latina, AmBi-Cultural, Hispano, and Latinoamericana. We explain each of these segments in a blog article.
We can all agree that if it doesn’t exist online, it’s as if it doesn’t exist at all. If your estate planning law firm is not using social media to its full potential, then you’ll miss out on winning potential clients, and this is especially true for the Latinx community. La Comunidad Hispana is very tech and social media savvy, spending more time on social networks than the total population.
If you understand how to craft content that is culturally relevant and informative for the Hispanic community, you’ll be popular among Hispanos looking for estate planning law firms.
Here’s the thing: Planning for the end of life is an uncomfortable, anxiety-inducing process, and estate planning lawyers know this very well. One simple but effective way to build trust with your Hispanic prospects is by crafting a bilingual, culturally relevant message for your website and social media.
A Kantar 2021 U.S. Monitor report shows that 88% of U.S. Hispanics appreciate businesses that speak to them in Spanish, so don’t hesitate to use English & Spanish in your marketing strategy to attract a Hispanic audience, as long as you’re doing it right.
This is a no-brainer: If you want to target your Comunidad Latina, you must first get to know them! One great way to connect with them is by attending community events or by volunteering at organizations that empower the Latinx community.
Another great idea is to research the different segments that make up the U.S. Hispanic because, news flash, no Hispanic consumer is the same. Claritas divides Hispanic Americans into five segments depending on their level of assimilation to U.S. culture: Americanizado, Nueva Latina, AmBi-Cultural, Hispano, and Latinoamericana. We explain each of these segments in a blog article.
We can all agree that if it doesn’t exist online, it’s as if it doesn’t exist at all. If your estate planning law firm is not using social media to its full potential, then you’ll miss out on winning potential clients, and this is especially true for the Latinx community. La Comunidad Hispana is very tech and social media savvy, spending more time on social networks than the total population.
If you understand how to craft content that is culturally relevant and informative for the Hispanic community, you’ll be popular among Hispanos looking for estate planning law firms.
Here’s the thing: Planning for the end of life is an uncomfortable, anxiety-inducing process, and estate planning lawyers know this very well. One simple but effective way to build trust with your Hispanic prospects is by crafting a bilingual, culturally relevant message for your website and social media.
A Kantar 2021 U.S. Monitor report shows that 88% of U.S. Hispanics appreciate businesses that speak to them in Spanish, so don’t hesitate to use English & Spanish in your marketing strategy to attract a Hispanic audience, as long as you’re doing it right.
By now, you should realize the untapped potential in marketing to the highly sought-after Hispanic market, so what comes next is understanding their estate planning needs and building a marketing strategy around them.
Help under-willed Hispanic families plan for their end of life and secure their assets with a last will and testament. As the demographic least likely to have a last will and testament, you raise awareness about the importance of having one with bilingual social media campaigns.
You can help Hispanic clients have control over their assets and designate who will benefit by setting up a revocable or irrevocable trust. A solid Hispanic market branding can make you their most reliable estate planning resource.
Nothing is more important for Latinos than to make sure that their loved ones are taken care of. With a beneficiary designation document, you can provide them with peace of mind that they can share their assets with the people they decide.
When it comes to planning for your clients’ affairs, you don’t play. When it comes to planning your Hispanic marketing strategy, neither do we. Partnering with a Hispanic legal marketing agency like ours ensures that you’re putting the right message out there and reaching your target audience. What makes Nanato Media stand out from other marketing firms for estate planning attorneys is our fully customized, dynamic, and culturally relevant services that help you reach your Latinx marketing goals.
r Hispanic Marketing Strategy for Estate Planning Attorneys todayAs an estate planning attorney, you understand the importance of planning for the future and securing your assets. Take the important step of investing in your Hispanic marketing for estate planning attorneys strategy today to increase your caseload and tap into the fastest-growing market in the U.S. It’s as easy as booking your initial consultation with us, and we’ll take care of the rest. You’re one phone call away from winning the Hispanic market!
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