Be relevant at every step or your customer’s journey
With so many benefits to renewable energy, it’s easy to understand why solar panel companies struggle to choose the right message to deliver in their Google Ads campaigns. Should it be the utility bill savings, or the substantial tax credits, or how about the ability to enable a residence or a business to go off the grid? It can be easy to dismiss a paid digital marketing strategy altogether due to the complexity of putting it together. We can help. We understand your customers and the journeys they’re on, because we’ve been there and have run numerous successful campaigns for our solar partners. We’ve even been on the consumer side as well—at Nanato, we spent months researching the right solar panels to power our own business.
Measure your investment through your LDT (Lead Tracking Dashboard)
One of the beauties of having a solar energy system in your residence or business is the ability to track how much energy you’re generating, how much money you’re saving, and even the degree to which you’re reducing your carbon footprint. Wouldn’t you want that same data on your digital marketing investment? You want to know how many clicks you generated, and from those how many converted into calls, web form submissions, and/or text messages, and which campaigns and keywords brought you the best quality leads. We give you access to your own lead-tracking dashboard, where you will be able to see that data live as leads interact with your business. You will even receive notifications through email, phone, text message—any or every way you prefer—to make sure you don’t miss any incoming lead.