Google has started the year strong, introducing updates and changes in several parts of its offerings and services range. A few of them are local SEO, local pack search results, and Google My Business (GMB). Can these updates make your life easier and positively affect your law firm? 2021 is the year we’ve all been […]
You can measure the success of digital marketing for law firms, whether it’s PPC or SEO, in various ways. It can be website traffic, unique visitors, bounce rate, CPC (Cost Per Click), or CPA (Cost Per Acquisition). However, in the end, it all boils down to conversions; in other words, signed cases and new clients. […]
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