Last week, starting on February 15 and continuing for several days, an unprecedented winter storm stuck Texas and other central and southern states). The winter storm and some potentially questionable decisions left millions of people without electricity for several days, searching for the basics. The effects of the blackout caused severe damage and led people […]
Google has started the year strong, introducing updates and changes in several parts of its offerings and services range. A few of them are local SEO, local pack search results, and Google My Business (GMB). Can these updates make your life easier and positively affect your law firm? 2021 is the year we’ve all been […]
You can measure the success of digital marketing for law firms, whether it’s PPC or SEO, in various ways. It can be website traffic, unique visitors, bounce rate, CPC (Cost Per Click), or CPA (Cost Per Acquisition). However, in the end, it all boils down to conversions; in other words, signed cases and new clients. […]
Google Ads is one of the top options for law firms aiming for sustainable growth through marketing. The COVID-19 pandemic has changed our lives in so many ways. Among the most impacted marketing aspects is the continuously growing importance of digital components. As the leading search network, Google understands the current environment and is trying […]
Law firms that want to increase their caseload and aim for sustainable growth look for ways to expand through marketing. Be it traditional strategies like TV, radio, and billboards, or digital marketing methods like PPC and SEO. If you’re an ambitious attorney, you have to find the right fit for your firm and location. Part […]
TV has been one of the most effective marketing tools for law firms in previous years, especially a decade or so ago. However, it has gradually been replaced by the online world and digital marketing with Google Ads, social media, and SEO. The question that arises here is if TV can contribute to your marketing […]
2020 was a strange and challenging year for all businesses, including law firms. 2021, however, is here and brings hope and potentially positive changes for attorneys handling Immigration cases. Expectations are high with the change of administration, as Joe Biden takes over from Donald Trump. What does it mean for Immigration law firms, and how […]
Mind-blowing Hispanic marketing content delivered to your inbox GRATIS!