Would it make life a lot easier if your law firm were able to effortlessly generate new clients on a regular basis? (Hint: yes). Would it help profitability if you didn’t have to spend so much money on acquiring these new clients? (Again, the answer is “yes”) What if you could focus on clients who […]
Everyone knows that growing a business means understanding which demographics will help it grow the most. And yet, many law firms don’t segment their markets to include important cultural differentiators. Instead, most only focus on age, gender, and location. This is a huge mistake, though, as the U.S. Hispanic population is arguably the most important […]
For decades, the most important marketing mediums for law firms were television and radio. Of course, a few other options deserved attention, too. The sides of buses and the benches people sat on when waiting for them were always popular. Obviously, billboards did really well in certain markets, too. But nothing compared to getting in […]
Back in 1979, the Buggles fatefully informed the world that, sadly, “Video killed the radio star.” (Moment of silence) Fast forward more than 40 years, and it appears video is up to its old tricks. Since COVID-19 began ruining everything, the popularity of video calls has skyrocketed for everything from interacting with others face-to-face (whether […]
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