Boost Me Up, Buttercup: English and Spanish Search Engine Optimization Strategies

Organic isn’t just a word you hear tossed around the fruits and veggies section of Whole Foods these days. That’s because getting top billing in organic search rankings is one of the best ways for your business to start getting noticed by new potential clients. Not to build you up, Buttercup, but as experts in creating bilingual SEO that converts, your site will start seeing new visitors quickly. Our professional Spanish SEO services get into the nitty-gritty of what it takes to boost your organic rankings to attract Hispanic clients. From optimizing your site’s technical elements to improving user experience (UX) design, when it comes to boosting your rankings, we won’t let you down. And we most certainly won’t break your heart.

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Boost Me Up, Buttercup: English and Spanish Search Engine Optimization Strategies
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Google Partner
Yext
Unbounce
CallRail

Results That Rule(r)!

We’ll hand you the ruler and you can measure. Our Hispanic SEO strategies have helped drive revenue for so many of our partners because we know what works when it comes to communicating with the Latinx market. Not only that but we make sure you’re in the loop too! With our agency, “Transparency” is our middle name (it’s a family name). Just call us Nanato “Transparency” Media. Optimizing your site for search engines shouldn’t feel like a mystery. You’ll know exactly what we are working on, the results we’re producing, and how those results translate to clients for your business. 

Ranks Monitoring

Fun fact time. Each year, Google changes its search algorithm around 500-600 times. Yes, we did mean fun fact. While that may sound overwhelming, most of these changes are minor. However, bigger changes do roll out occasionally and even minor changes can have some major effects on how organic search results show up. That’s where we come in. We monitor these changes and adjust our  strategies in English AND Spanish to keep your business at the tippy top of the search results. And, quite honestly, we have a ball doing it.

Traffic Reporting

Turns out traffic reporting is a handy tool for your morning commute AND tracking your website’s progress. While we can’t help you with the morning commute part, we are able to track your site’s visibility progress with our very sophisticated SEO tools. We’re fancy like that. From the day we start working on your Spanish, English or bilingual strategy, we track your progress, so you can see the results our team of experts is making with your site. That’s almost as exciting as hitting green lights all the way to the office. 

Lead Tracking Dashboard

You know what’s more exciting than our lead-tracking dashboard that allows you to see all the organic leads that have been generated through your website? No, really, we’re asking. We can’t think of anything. Except, maybe, the fact that, upon request, we can record all the calls that come from your website for FREE. With this feature you can score leads based on how useful they actually are to you. On top of that, you can monitor call intake procedures, train staff, and identify opportunities for improvement. Thrilling stuff, amirite?

Technical | Content | User Experience

You’re at the top of your game. We make sure you're at the top of the search engines too.

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Never be misunderstood by search engines again

Are you ever afraid your website is just feeling misunderstood? It continues to put out high quality content, but Google just doesn’t seem to take notice? Let us take that worry away from you. With our ongoing SEO programs you can rest assured that Google can correctly crawl your website to index it and quickly understand what business is all about. With English and Spanish SEO, potential clients in the Hispanic market will be thrilled to find that your page is relevant to their high-intent search inquiries. The thing is SEO is a bit of art and a bit of science. You better believe that’s even more true when it comes to bilingual SEO. That’s why every month we include technical optimizations, website maintenance, user experience (UX) design optimization, and content optimization during our partnership. Like any good relationship, the work we put in builds on itself. Optimization takes time, and as we continue to work together, our efforts will compound, aging like a fine wine.

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Vision

Goals

Audience research

Voice and style

Ideation

Categories and tags

Internal link-building

Teamwork Makes the Dream Work: Content audit and recommendations

Good content without good SEO (or vice versa) is like eating an Oreo without the frosting. What’s the point? The reason is, without one, your returns you’ll get from the other are going to be seriously diminished. You could have killer content. However, if you’re not implementing your keyword research into it, who’s gonna know? Both of these elements play a huge role in earning your site natural backlinks which in turn prompts search engines to boost your content. In monitoring the visibility of your site, we’ll build a content marketing strategy that lets everyone know you’re the full Oreo. 

The clicks you want from the customers that want you.

We all need that friend that tells us we have Spinach in our teeth. Work with us, and we’ll audit and optimize the following SEO factors that could be damaging your site’s ability to rank:

  • Mobile — ensuring that your site is optimized for smartphones
  • Duplicate content — includes detection and correction
  • Page URL structure — to make sure URLs are descriptive, optimized, clean and short
  • Technical UX & CRO (User Experience Design and Conversion Rate Optimization) — may include changes in menus, forms, etc.
  • Page metadata — title tags, meta descriptions, alt text
  • Google Indexation — website sitemap submission and monitoring
  • Page redirection — the process of forwarding one URL to a different URL to improve the site when specific pages are no longer needed
  • Page speed — ensuring your website loads quickly
  • Page URL structure — to make sure URLs are descriptive, optimized, clean and short
  • Robots.txt — a text file webmasters create to instruct web robots how to crawl pages on their website
  • Ongoing website maintenance — ensuring your website is error free
  • Schema.org structured data — microdata that we can add to your HTML to improve the way search engines read and represent your page in SERPs
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Why hire SEO experts instead of keeping everything in-house?

It was once said about Ginger Rogers that she “did everything Fred Astaire did...just backwards and in high heels.” As an SEM agency, we’ve run hundreds of campaigns and managed over $15 million in ad spend for our clients. And we’ve done it backwards and in high heels! Okay, that’s not true. But we have done it in two languages which is almost as cool. The US Hispanic market is our specialty and we’ve been working hand-in-hand with Google for over ten years, building an expertise in bilingual Search and Display campaigns. Let us use our expertise to create your strongest bilingual digital ad campaign yet.