English and Spanish Pay-Per-Click (PPC)
Campaign Management
Get measurable PPC results based on real business metrics. Your Google Ads campaigns, set up with our predictive search-intent methodology, make every step of your prospects’ digital journey relevant, useful, and unique to their needs. In addition to that, our value proposition is cross-cultural because we speak to U.S. Hispanic cultures like no one else.
Our Methodology
We work toward getting you in front of your prospects when they need you the most. The next step is to get them to choose to click on your ad over your competitors’ and convert those prospects into clients. We do all that while making sure that you don’t overpay for clicks by using thorough optimizations on your accounts.
Measurable | Inclusive | Personalized
Compete with the bigwigs. Acquire higher-quality leads at a smaller investment.
High Google quality scores for optimum results.
Your Quality Score depends on multiple factors, including your click-through-rate (CTR), the relevance of each keyword to its ad group, landing page quality and relevance, the relevance of your ad text and your historical AdWords account performance. No one outside of Google knows exactly how much each factor weighs in the Quality Score algorithm, but we do know that CTR is the most important component. When more people who see your ad also click it, Google knows that your ads are relevant and helpful to users. We focus on achieving for you a strong Quality Score to get you higher ad rankings and lower costs.
Your Quality Score depends on multiple factors, including your click-through-rate (CTR), the relevance of each keyword to its ad group, landing page quality and relevance, the relevance of your ad text and your historical AdWords account performance. No one outside of Google knows exactly how much each factor weighs in the Quality Score algorithm, but we do know that CTR is the most important component. When more people who see your ad also click it, Google knows that your ads are relevant and helpful to users. We focus on achieving for you a strong Quality Score to get you higher ad rankings and lower costs.
High Google quality scores for optimum results.
Lead Tracking Dashboard
Once you begin our SEM services, leads will start to come in. To keep your leads organized, every Nanato Media client gets access to a lead-tracking dashboard to track all web form and phone call leads. Here are some of the things you can do from your custom dashboard:
- Call tracking for all digital marketing leads
- Google Ads inbound calls recording (optional)
- Form submission dashboard - all your forms in one place
- Nanato Media lead announcement at the beginning of your calls (only you can hear it, not the actual lead)
- Rate your leads as qualified or unqualified to help us understand which leads bring value and where we can make adjustments
Why hire Google Ads experts instead of keeping everything in-house?
As an SEM agency, we have run hundreds of campaigns and managed over $15 million in ad spend for our clients. We have been working hand-in-hand with Google for over ten years and have built an expertise in bilingual Search and Display campaigns in the service industries.