Sticking the Landing (Page): English and Spanish Conversion Rate Optimization Strategies
You’ve done it! You’ve spent your ad dollars on English and Spanish Facebook ads and bilingual PPC campaigns. Traffic from potential Hispanic clients abounds. Congratulations! We regret to inform you that only half the battle is won. Getting potential clients to your landing page is good. Converting curious users into happy customers is where victory lies. That’s where English and Spanish conversion rate optimization strategies, or CRO, come in. Grabbing the attention of potential customers is only valuable if you know what to do with the attention once you get it. Whether you want curious consumers to buy your product, call your company, or fill out a form, we’ll be here to help you stick the landing (page).
Our Strategy? Always Be Converting
SEM, SEO, and CRO, assemble! The acronyms never stop and neither do we because we know the power each of these strategies have in generating more business for our clients when they work together. Let’s be real. The ultimate aim of attracting curious users from the Latinx market to your website is to convert them into customers. That’s why we offer English and Spanish conversion rate optimization services as an add-on for current SEM and SEO clients or as a stand-alone service to new customers who already have a strong traffic game. After all, with great SEO and SEM, comes great CRO possibility.
Help people find you. Be at the highest point of the search engines all the time. → Get found. Then get converting.
Testing, testing. Do you read me?
Like any great chef trying out a new recipe, we know building powerful conversions takes a pinch of this, a dash of that, and a lot of tasting as we go to get it just right. Your business and your customers are unique. So it makes sense that to get the highest conversion rates, we have to test out a few flavors to see what sells like hotcakes and what flops like…bad hotcakes. Learning what makes your customers respond is what drives our content. Here’s a little taste of what we do:
Why we’re trying to convert you to optimizing for conversions
Sure, the most obvious reason to optimize your website for conversions is for sales. But they’re only the tip of a very large iceberg. Take a dip beneath the surface. See what else it has to offer:
Why hire CRO experts instead of keeping everything in-house?
It was once said about Ginger Rogers that she “did everything Fred Astaire did...just backwards and in high heels.” As an SEM agency, we’ve run hundreds of campaigns and managed over $15 million in ad spend for our clients. And we’ve done it backwards and in high heels! Okay, that’s not true. But we have done it in two languages which is almost as cool. The US Hispanic market is our specialty and we’ve been working hand-in-hand with Google for over ten years, building an expertise in bilingual Search and Display campaigns. Let us use our expertise to create your strongest bilingual digital ad campaign yet.